Unveiling the Personal Touch: The Story Behind the Name.

Croft & Stern Jewelry Designs encapsulates the personal history and dedication of its founder, Kelly Sternau. The name reflects her journey, blending the significance of both her maiden and married names into a brand that epitomizes her dedication to the craft. The name "Croft" is derived from her maiden name, Ashcraft, a subtle yet poignant nod to her roots and the foundation upon which her passion for jewelry was built. Often stylized as Ashcroft, this name embodies Kelly's initial steps into the world of gems and precious metals.

On the other hand, "Stern," borrowed from her married name, Sternau, symbolizes the new chapters in her life and career. It signifies growth, partnership, and the evolution of her craft, merging her personal and professional life into a singular expression of artistry.

August 2023 Grand Opening Event

Pictured: Kelly (center right) next to her husband, Josh (center right) and bench jeweler, Justin (center left) amongst the Maple Grove Chamber of Commerce.

Traditionally, jewelry stores often bear the name of their owners, serving as a seal of authenticity and a mark of the creator's pride in their work. However, Croft & Stern Jewelry Designs goes beyond convention, embracing Kelly's identity in both her past and present. By incorporating both her maiden and married names, the brand not only represents Kelly as an individual but also pays homage to her history in the industry.

Croft & Stern Jewelry Designs stands as a testament to Kelly Sternau's passion, skill, and commitment to the art of jewelry making. It is not just a name but a representation of her past, present, and the legacy she continues to build in the industry.